watpapers-effectiveness-of-email-marketing

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Email marketing is a powerful content marketing technique used by businesses. Effective email marketing techniques such as personalization can increase the customer loyalty base tremendously. Most marketers are focused on driving conversions, be it in the form of leads, sales, etc. Leading the business strategy with the ultimate goal to turn potential customers into paying customers.

Personalized and targeted mail content is more relevant to subscribers instead of receiving a campaign with generic messaging. Marketing automation with the use of machine learning and artificial intelligence will change the future of email marketing. Advancements in the technology have made marketing automation a possible and improve many aspects of email planning and management.

Insights in the report cover behaviour of people across gender, age group and town-class.

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