Digital commerce-Voice

Voice commerce is making its way into the Indian customers’ shopping habits faster than ever. Currently, there are 83 million voice shoppers in India. This suggests that it has already seen increased adoption, and is poised to grow at an impressive rate of 103% by the end of 2022 to reach 168 million voice shoppers. The core reasons behind the ever-increasing voice shoppers consist of time-saving and hassle-free shopping. They also feel that voice shopping enables them to easily buy products online at their convenience and offers a hands-free experience. Voice shoppers feel that it is natural for them to interact with voice assistants while shopping online and it allows them to multi-task. Voice shopping is one of the latest trends that is shaping the future of e-commerce, and retailers have started to use voice commerce to expand their ROI and keep up with the fast-growing technology.

Insights in the report are further broken down by:

Age Groups: Under 18 years, 18 - 24 years, 25 - 34 years, 35 - 44 years, 45-54 years, 55-64 years, 65+ years
Gender: Male, Female
Town Class: Top 4 Metros, Next 5 Metros, Small Metros and Small Towns
Occupation: Self-employed, Housewife, Professional with less than 10 years of experience, Professional with more than 10 years of experience, Not working currently, Student

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