5th Floor, Parijat House,
Manjrekar Lane,
1076,
off Dr. E. Moses Road,
Worli Naka
Mumbai, Maharashtra
400 018
402, 4th Floor, MGF Mall, Near Select City Walk Mall,
Saket
New Delhi, Delhi
110017
302, 3rd Floor, Prestige Sigma, Vittal Mallya Grant Road
Bengaluru, Karnataka
560001
E-commerce is one of the fastest-growing sectors with many revolutionary innovations taking place at regular intervals. Customers are changing their behaviour of what, where and how they purchase, by shifting from conventional buying to online shopping. India has around 297 million online shoppers, and this number is expected to grow at a rate of 25% to reach around 372 million by the end of 2022. Despite the economic uncertainty due to the pandemic, the e-commerce sector has witnessed an uptick.
Festivals are associated with joy sharing and celebrations and festive sales have become a tradition in India contributing tremendously to the growth of online sales. While consumers in large metros are opting for online retail and e-commerce for their purchases, this trend is penetrating cities beyond the metros as well. The festive season has always been important to Indian shoppers and it has become more so in the post-pandemic. Consumers prefer to shop online due to the factors such as convenience, ease of product return, etc. During the previous festive season, more than 103% of shoppers shopped across new categories.
With the increase in overall household income and relative levels of savings, internet adoption and online buying will grow the involvement of consumers across segments over the next few years. The pandemic has led to reliance on more e-commerce platforms. Customers are resorting to cross-channel habits, and these interconnected experiences will lead to better interactions with the brand. The future of online shopping lies in utilizing multiple channels to reach out to the target audience.
Devchand House, 6th Floor,
Shivsagar Estate,
C Block, Dr. Annie Besant Road,
Worli
Mumbai, Maharashtra
400 018
2nd & 3rd Floor,
AIHP Horizon, 445 Udyog Vihar Phase V,
Sector 19,
Gurugram, Haryana
122008
1st Floor, Alyssa No 23,
Richmond Road, Richmond Town,
Bengaluru, Karnataka
560025
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