video-commerce - Watconsult

The e-commerce market in India has been witnessing an evolution in recent years with the emergence of newer formats like video and social commerce. Video commerce uses video content and platforms to promote and sell products and services online. The video commerce segment in India is still already on its way to being the next big thing in digital commerce. Video content consumption has been gaining traction and it will help creators to propel video-enabled commerce significantly in the coming years.

There were 146 million video commerce users in 2020 and it is expected to reach 216 million by the end of 2022, indicating an exponential growth of 47%. When brands put product videos on these platforms, customers perceive it well and a positive impression about the brand gets created. This further enhances customers’ confidence and helps in their purchase decision. When it comes to video content format, most of the customers prefer explainer content videos followed by customer testimonials and product demonstrations.

Insights in the report are further broken down by:

Age Groups: Under 18 years, 18 - 24 years, 25 - 34 years, 35 - 44 years, 45-54 years, 55-64 years, 65+ years
Gender: Male, Female
Town Class: Top 4 Metros, Next 5 Metros, Small Metros and Small Towns
Occupation: Self-employed, Housewife, Professional with less than 10 years of experience, Professional with more than 10 years of experience, Not working currently, Student

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