5th Floor, Parijat House,
Manjrekar Lane,
1076,
off Dr. E. Moses Road,
Worli Naka
Mumbai, Maharashtra
400 018
402, 4th Floor, MGF Mall, Near Select City Walk Mall,
Saket
New Delhi, Delhi
110017
302, 3rd Floor, Prestige Sigma, Vittal Mallya Grant Road
Bengaluru, Karnataka
560001
Email marketing is a powerful content marketing technique used by businesses. Effective email marketing techniques such as personalization can increase the customer loyalty base tremendously. Most marketers are focused on driving conversions, be it in the form of leads, sales, etc. Leading the business strategy with the ultimate goal to turn potential customers into paying customers.
Personalized and targeted mail content is more relevant to subscribers instead of receiving a campaign with generic messaging. Marketing automation with the use of machine learning and artificial intelligence will change the future of email marketing. Advancements in the technology have made marketing automation a possible and improve many aspects of email planning and management.
Insights in the report cover behaviour of people across gender, age group and town-class.
Devchand House, 6th Floor,
Shivsagar Estate,
C Block, Dr. Annie Besant Road,
Worli
Mumbai, Maharashtra
400 018
2nd & 3rd Floor,
AIHP Horizon, 445 Udyog Vihar Phase V,
Sector 19,
Gurugram, Haryana
122008
1st Floor, Alyssa No 23,
Richmond Road, Richmond Town,
Bengaluru, Karnataka
560025
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